Members think far differently about joining, engaging and renewing than we do.
Contrary to our traditional notion of the one-year membership cycle, the decision to renew is highly influenced by their experience when they first join.
Learn how associations, small to large, are successfully engaging all members by focusing far more on their newest members. These associations are providing their first-time members with the specific value they need, but also, they make great first impressions, which propels engagement. Key insights from the research reveal how you can do this too.